
Yired (Pty) Ltd
YFM (99.2 FM) is a "Youth" radio station in Johannesburg, South Africa. Established in 1997, the station is formatted to mostly play urban music genres such as Kwaito, Hip Hop, and R&B along with a minority of its airtime being dedicated to talk shows. As noted by the name, the station's core audience consists of young South Africans.
| Eastern Cape | 1 % |
|---|---|
| Free State | 2 % |
| Gauteng | 85 % |
| KwaZulu-Natal | 2 % |
| Limpopo | 1 % |
| Mpumalanga | 3 % |
| North West | 1 % |
| Northern Cape | 5 % |
| Western Cape | 1 % |
| 15-24 | 30 % |
|---|---|
| 25-34 | 42 % |
| 35-49 | 24 % |
| 50+ | 4 % |
| Black | 91 % |
|---|---|
| White | 1 % |
| Indian/Asian | 2 % |
| Coloured | 6 % |
Broadcast Date