Metro FM

SABC

METRO FM is the largest national urban commercial station in South Africa. The station embodies and reflects the style and attitude of its listeners, who are ambitious, high flyers with the confidence that comes from being comfortable in a multiracial multicultural, South Africa. Though primarily a music station METRO FM also delivers credible and unbiased news reporting that keeps its listeners’ involved and informed. As a brand, METRO FM is influential in driving the habits of its listeners as an extension of the listener’s lifestyle. METRO FM is well positioned as a primary vehicle to reach the emerging, influential and aspirant Black market. METRO FM is a mentor and guide for youthful urban adults that embrace a pragmatic and successful life and is influential in their constantly changing environment. As the iconic leader in its market, broadcasting in English, METRO FM is idealy positioned to deliver both a global and national perspective that instills confidence and inspires its audiences. Its national footprint and progressive audience profile offer advertisers a cost - effective medium to reach quality audience.